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Day-Date 40

Green ombré

The dial

From green into night.

Bracelet

Pure gold.

18 ct, from the case to the clasp

Oyster Perpetual

Calibre 3255

Part by part.

Crystal · Dial · Movement · Case

The green ombré dial in close-up, WEDNESDAY in the day window at twelve

Since 1956

Every day has a name.

In 1956 the Day-Date became the first wristwatch to show the day of the week spelled out in full, in a window arcing across the top of the dial. Seventy years on, it still reads like a sentence.

Forty
millimetres

The Day-Date 40, dial facing forward

Sapphire crystal with a Cyclops lens over the date. Waterproof to 100 metres. Superlative Chronometer.

Case

40 mm

An Oyster case in 18 ct yellow gold. The Day-Date has only ever been made in precious metals.

The Day-Date 40 lying on red velvet, WEDNESDAY in the day window

18 ct yellow gold

Cast in gold.

Rolex casts its own gold, in its own foundry. Made to be worn for a lifetime, then handed on.

The Day-Date 40 on a wrist in a dark suit and white cuff, a glass of whisky on the green marble table beyond

Yours,
every day.

Worn without occasion.

The Day-Date 40 resting on dark green velvet, above a ribbon of gold silk

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